2 out of the box ways to create referrals

Marketing podcast with John Gantts

john-jantschIn this episode of Duct Tape Marketing Podcast, I’m doing the final part of a five-episode single show series where I’m covering one of my favorite topics: Referrals. You can watch the first episode, second episode, third episode and fourth episode of the Referral Generation series here.

Key Takeaway:

In this episode, I am wrapping up this referral series and masterclass of the referral generation. I cover the last two approaches that have particularly unique but extremely powerful possibilities: creating your own specialist networking club and creating a referral mastermind system. You can find all the links in the 5 episodes below.

I cover topics:

  • [1:38] The sixth method is to create your own expert networking club
  • [2:59] Where strategic partners can adapt to this concept
  • [3:25] An example from my new book is the success story of how creating a networking group has worked extremely well for others
  • [4:51] Why creating such a group is a commitment and a long-term strategy – it takes time to develop this approach
  • [7:43] The seventh method is creating a referral mastermind system
  • [8:39] Creating a monthly referral training for your clients
  • [9:26] Why it works especially well if your client is B2B
  • [10:04] Teaching others how to generate more referrals leads to more referrals for your business – the law of reciprocity works

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