Running a successful marketing agency is not an easy task. It requires careful management of resources, strategic planning and keeping up with the latest trends and technologies. But, to stand out from the competition and make your mark, you need to have a winning marketing system in place.
What is marketing system?
A marketing system is a series of steps and processes used to create, deliver and measure the success of your marketing efforts. This can include everything from identifying a key message and designing effective campaigns to developing reports to track your ideal client personas and your metrics. By establishing a well-defined system, you can ensure that all aspects of your marketing process work together to drive your business forward.
The problem with most marketing organizations today is that they are selling a strategy of the week and not a repeatable system.
In the fast-paced world of marketing, it’s easy to get caught up in the latest trends or techniques. However, this can often lead to short-term strategy-crazy thinking and a lack of long-term strategy. This is why it is so important to have a repeatable system in place. A system that isn’t built to follow the latest growth hack or strategy but is designed to last the long haul, is reliable, teachable, and easily replicable by anyone on your team.
Remember why you went into business in the first place?
My guess is it was probably for one of the 3 i; Income, independence, and influence.
When you first started your marketing agency, you probably had a vision of what success would look like. You wanted to make an income, have the freedom to make your own decisions and make an impact on your clients and the industry as a whole. A winning marketing system can help you achieve these goals and more.
Here are 4 steps to building a marketing plan for your agency’s success.
- Commit to solving a problem
- Create a repeatable process
- What do you charge?
- Build a reliable and professional network of partners
Step 1: Commit to solving a problem
The first step in creating a successful marketing strategy is to identify the problem you solve for your clients. It is important to find a problem that is not only relevant to your target market but that you can solve in an effective and efficient manner. Once you identify the problem, you can develop a strategy to solve it.
Or better yet, you already know you’ve solved the problem. If you know this, you need to focus on promoting it in your messaging. Do not promote your own brand or strategy. Instead, focus on promoting how you solve your customers’ unique problems in your unique way.
Potential clients will also be drawn to you over your competitors because you can see what problem they are trying to solve. They will see that you get their problems, you get their business and you get them.
Step 2: Create a repeatable process
Once you’ve identified the problem and come up with a strategy to solve it, the next step is to create a repeatable process that you can use to implement and measure your strategy. This process should be tailored to your specific target market and should be easy to understand and execute.
Step 3: Charge what you’re worth
It’s no secret that the marketing industry is extremely competitive. But, to be successful, you need to make sure you’re charging what you’re worth. This means pricing your services according to market rates and ensuring that you are providing value for your clients.
If you decided to double what you charge for your services right now, what would that do for your business? The reality is you’ll probably make more money, get easier clients, and have more time for fewer customers. Yes, you might lose some customers, but the actual effect of raising your prices can be a net positive for your business.
Most of the time, marketing firms charge less for their services because they fear that business will be lost. Truth is a repeatable, problem-solving approach; You can charge whatever you want.
By charging what you’re worth, you can ensure that your business is profitable and that you’re building a sustainable system for the long term.
Step 4: Build a reliable and professional network of partners
No marketing system is complete without a reliable and professional network of partners. It can include different types of partners such as vendors, freelancers and other organizations.
Having a great team that you can rely on to deliver quality results quickly reinforces why you’re charging that premium. By being able to delegate tasks to great people you trust, you’re not only making more money, you’re creating more freedom for yourself.
What to Look for in a Marketing System
When you’re creating a marketing plan, there are a few key elements you should look for. These include:
- Clear objectives: Your system should have a clear set of objectives that you are trying to achieve. This will help you stay focused and ensure that all your efforts are making progress towards your goals.
- Scalability: Your system should be able to scale as your business grows. This means the ability to adjust to different partners, changing market conditions and customer needs.
- Measurement: You should have a way to accurately measure the success of your system. This may include tracking metrics such as customer engagement and conversion rates.
Examples of successful marketing systems
There are many examples of successful marketing systems that businesses have used to achieve their goals. A few examples include:
If you’re looking for a proven marketing system to help grow your agency, consider licensing our system. We have a track record of success and our system can help your agency reach its goals and make an impact in the industry. Contact us today to learn more about how our system can help your agency succeed.
Creating a winning marketing strategy for your organization doesn’t have to be a daunting task. By following the four essential steps outlined above and keeping key elements and successful examples in mind, you can ensure that your system is designed for success.
With the right marketing strategy in place, your agency will be well positioned to achieve its goals and make an impact in the industry.
Don’t go it alone, let Duct Tape Marketing help you build your proven system today. Learn how.