The global market value of artificial intelligence (AI) in the marketing world is projected to reach half a trillion dollars by 2024.
There is an AI tool out there for almost any marketing need, and the above stat proves that these tools will continue to grow and develop to provide even more value to marketers and small business owners.
Using AI tools is one way to help optimize your content marketing workflow. As you create your next piece of content, check out the tools shared here and see what value they can bring to the table
The more tools you plug into your workflow, the easier it will be to create great content and deliver it on time.
What are AI marketing tools?
AI marketing tools are platforms or systems that mimic human intelligence and help marketers improve the efficiency, accuracy and automation of their work. There are numerous AI marketing tools on the market right now, and chances are, you’ve probably already used a few of them.
Benefits of using AI tools for marketing
AI marketing tools can take a lot of work out of marketing for a small business. They are often scalable to the size of your business and are quite easy to use. They also reduce the amount of manual work required, which means less human error and more efficiency.
After all, AI marketing tools can cover every aspect of your small business marketing. As you will see in this article, there are AI tools for copywriting, design, social media, SEO content creation, decks and more.
Honestly, one of the biggest pain points in using AI marketing tools for your business is deciding which one is the best one to use.
Here are our 5 AI tools every marketer should start using today. Check them out and see what works for your business:
A market leader, Writesonic allows marketers to use AI to create any type of written content. It’s got you covered, from creating SEO-optimized long-form posts to sales emails, Q&As, articles, product descriptions, reports and even eBooks.
For blog and SEO articles, just enter a keyword or a topic and it will give you AI-based options for your title, introduction, outline and finally a well-written post within minutes.
Writesonic has a cloud-native, AI-powered system that puts full ownership of AI-generated copy in your account and integrates seamlessly with Semrush, WordPress and other common marketing programs.
We use this tool at Duct Tape Marketing, and it does a lot of time-consuming tasks for us like topic research, creating long-form content, creating FAQ and Q&A pages, optimizing our SEO, and creating ad variations.
If you struggle to create written content but want to make your online presence shine without spending a lot of effort and time, Writesonic can be helpful. With their generous 2,500 word free trial, it can help you create tons of relevant content in no time.
Disclose that DTM is a Writesonic Affiliate: Disclosure: Duct Tape Marketing is a Writesonic Affiliate and may receive commissions for purchases made through links in this post. Duct Tape Marketing will never endorse products or services it has not tested or used.
If you want to create and test your social media content efficiently, Lately is the right solution.
It employs a combination of your social media analytics, millions of data points from its own archives, and crowd testing to create organic social media content that your audience will love.
This allows your social media team to spend more time focusing on strategy, growth or creating a better end-to-end experience for your clients online.
Try their 7-day free trial to create posts your followers will like and share.
Need some inspiration for new creative designs, ideas, or projects? PhotoSonic lets you create realistic or artistic graphics from text descriptions using a text-to-image AI model. Just type in a few keywords and the software will generate several relevant images for you to choose from.
This AI marketing tool allows you to modify existing images with text and filters, create any type of image and customize it with different features and details in seconds.
PhotoSonic offers a 15-credit free trial to help you get an idea of how AI image generators can boost your marketing.
With all its combined features, Jasper is an effective AI marketing tool that can help marketing teams break the creative blocks to quickly create amazing, authentic content.
Jasper has a Chrome extension that allows you to create content directly on social media platforms. It helps marketers write viral YouTube and TikTok video scripts, LinkedIn articles, Instagram captions, website copy, and emails.
Jasper and Writesonic are built on the same AI technology, both have good customer support and can help marketing teams create content more efficiently. However, Jasper doesn’t offer a free plan and is more focused on writing short-form content like ads and product descriptions.
If you create written content, you need to check grammarly. This AI tool helps writers with grammar, spelling and tone mistakes. Grammarly also offers a Chrome extension and seamlessly integrates with commonly used tools like Slack, Gmail, Google Docs, WordPress, CRM and others.
Grammarly’s AI system processes natural human language rimes, a component of AI that involves teaching machines to understand human language. This method allows Grammarly to analyze sentiment, score your writing, make styling decisions, and more.
There is a free version that corrects spelling, grammar and intonation mistakes in your writing.
How to start using AI marketing tools for your business
Choosing the right AI marketing tool can often feel overwhelming. There are often many services and each has its own unique features
To get yourself through the process and find the best AI tools for your business, think about these 3 simple tips;
- No one knows your business better than you, so really think about which AI tools can benefit your workflow. Is your content creation process slow? Are you frustrated with your social media efforts? Identifying your needs will help you target the right AI tools for your marketing.
- Test all the AI tools you’re considering. Most of the above mentioned offers are free trials, so take advantage of this. Make sure you want to use them and that implementing them will be as easy as possible
- Does the tool save time and increase drive? If you do your research and test the product, you will know if it helps you. Don’t add too many tools and keep it simple.
Required workbook for this Small Business Marketing Strategy
We hope you came away with some new insights into AI marketing tools, the benefits of AI tools for marketing, and how to choose the right one.
Now, you’re ready to get out there and find the right tools for your business