5 Practical Ways to Use AI for Marketing Today

AI is the future of marketing.

According to a study by Quantcast and Forbes, AI helps marketers increase sales, retain customers and succeed in new product launches.

This post will provide practical and useful examples to help you understand a little more about AI and how it can help your marketing team do all that and more.

What is AI?

The easiest way to think about AI is to see it as a tool or system that has the ability to learn and make predictions. It can understand what we want, or it can learn from its mistakes and then predict what we want next time.

AI is all around us. Every time we ask Siri something, it learns and gets smarter about what we’re asking, who we are and what we want to know.

Anytime we want directions on Google Maps, AI processes and learns what’s happening around us and how cars are moving through traffic patterns.

Siri, Google Maps and Grammarly.  Three of the most common tools are based on AI

There are some AI tools that use existing data to generate new content. Essay writers, for example, can create original content because they scan and take in all the information available on the Internet.

There are also AIs that use trial and error. AI-powered chess computers that get better and better and eventually beat everyone learn from what the opponent did and process all that information for better results.

What all these tools have in common is that they take in information, learn from it, and make future decisions on their own.

AI and Content Marketing

Content has become an important part of digital marketing in recent years. In fact, content is now the primary focus for most marketing teams.

The problem is that creating long-form content, on-page SEO, and social media posts can be extremely time-consuming. Even more challenging is coming up with ideas that your audience will find interesting and engaging.

AI tools simplify their content creation processes for marketers. From generating ideas for your blog posts to selecting images, AI takes the implementation work to the point where it can be done effectively, even with the smallest of teams.

Is AI going to make us marketers obsolete?

AI won’t make agencies, marketers or business owners obsolete, but it will make us more efficient. It becomes a competitive advantage if an agency can produce 10 times more content than before.

However, AI isn’t going to process emotions, isn’t going to be able to process an opportunity, isn’t going to understand your gut feelings or the relationships it might lean on, and it isn’t going to replace strategic thinking.

5 Practical Ways to Use AI in Your Marketing Today

Use AI for your long-form content

Wxample of an outline used by AI marketing tools to create long form content

Creating long-form content has become one of the most difficult things for small marketing teams or small agencies to do because it is so time-consuming and yet so necessary for end users and our educational approach today.

Here are some ways to use Writesonic – an AI tool we use often – to help create better long-form content:

  • You can use Writesonic to help you create a completely customized blog outline. AI content tools do this by scanning the internet and choosing content based on what people are looking for online. This allows you to easily fill in the rest.
  • Writesonic uses AI to make long-form content more engaging, relevant and engaging for readers. This can reduce your blog’s bounce rate and increase your overall visibility online.
  • Combine Writesonic with an SEO tool like Semrush to optimize your long-form content for your target keywords and audience.
  • If you’re creating content for new clients, Writesonic can save you a lot of time by completing basic background research for you.

Spend more time creating a great experience for your leads and beat your competition

Disclosure: Duct Tape Marketing is a Writesonic affiliate and may receive a commission for purchases made through links in this post. Duct Tape Marketing will never endorse products or services it has not tested or used.

AI for Metadata and SEO

Good SEO practice is a necessary process that takes time and effort. However, much of this can be repetitive and time-consuming. Tasks like creating SEO-optimized titles, creating proper meta tags or keyword research can now be easily automated with AI.

How can AI tools produce better results for SEO?

Screenshot of Writesonic's features for SEO

Doing keyword research manually is time consuming. AI tools help streamline this process by crawling the internet for relevant content and then providing you with questions, keywords, and information that people are searching for on Google, so you can create more valuable blog posts or pages.

AI tools like Writesonic can help you write engaging and optimized titles and meta descriptions in seconds by just typing an overview of the topic. This is a great way to save time and focus your marketing team on more innovative and strategic tasks.

Q&A is another essential feature that can boost your SEO results. With today’s AI tools you can easily create highly relevant Q&A content, which you can use on Quora, Reddit forums or relevant Facebook groups.

Add duplicates and variations

Google Ads now gives you the ability to create up to 15 headlines for your search ads Writing these ads takes time and brain cycles.

AI tools can automatically generate these variations for you in a format that Google, YouTube or any other platform will understand. Ad copy will be automatically optimized for higher click-through rates based on past campaign performance.

Additionally, AI recognizes that people on LinkedIn write differently than on Facebook, so you can customize the tone based on the platform.

Examples of AI written copy for Facebook ads

Below is another example of using Google Header. Some of them are great, and some may not hit the mark, but this gives you a quick sample of things to get you started.

By having 10 different ad copies to test, you can drill down and find the winner. This makes creating ad variations much faster and more efficient.

Example of Google ad copy written by AI at RightSonic

Social media content

Brands need to create and publish content on different platforms every day.

One of my favorite ways to create social media content is to break one large piece of content into many pieces. So, you can take an article you’ve already written, put it into your AI tool, select a social media platform, and the tool can generate a week’s worth of posts from that one piece of content.

AI tools can generate content ideas, hooks and captions with just a topic or a few keywords.

Screenshot of the benefits AI offers for social media content creation

Some AI tools can even generate entire posts for you, giving you a mix of Instagram captions, your YouTube video description, titles, script hooks for TikTok, and more.

Repurposing content

Repurposing content has become a big topic. Constantly refreshed content can be a powerful way to impact your SEO without having to write new content. AI tools can easily accomplish this task in seconds.

AI can also help you curate content. For example, if you have a blog post that people like but you need to shorten it to repost it on LinkedIn, AI can do that.

Start using AI tools to help you create great content and save you time and money

AI tools are great for getting more content and finding easy ways to boost your SEO. Use these powerful tools today with some editing and styling to boost your results in marketing.

It’s not a ‘cut and paste’ solution, but it gets you closer to an optimal result.

Now that you know this, it’s time to identify some areas where you can improve your marketing efforts using AI today.

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