A guide to building an authentic and powerful personal brand

Marketing Podcast with Laura Bull

Laura Bull, guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura Hall A bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. His latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand.

Key takeaways:

Laura Bull spent ten years with Sony Music Entertainment and led artist development including Carrie Underwood, Brad Paisley and Johnny Cash. Now he helps entrepreneurs discover and monetize their authentic and competitive brands In this episode, we discuss how to build a personal brand, why he’s working to redefine the term “influencer,” and how to transform entrepreneurs into effective brands.

I ask Laura Bull:

  • [1:40] Branding in the music industry has changed dramatically – hasn’t it?
  • [4:27] What is one of the worst stories of working with artists in the music industry that you would like to share or who is someone who came on the scene and didn’t develop as you thought?
  • [6:05] Can you talk about where we are today with personal branding and how influencer branding is a very different thing?
  • [8:06] What are your thoughts on the idea that it’s not all about putting your name on all kinds of content and that people who do a great job with influencer marketing have a vision of what they’re trying to achieve?
  • [11:40] What is the difference between your approach to narrative vs. storytelling?
  • [13:56] Can you share a bit about your five-part framework for being an influencer – especially if I’m a brand and I want to grow my influencer, what should I start thinking about first?
  • [18:02] Can you unpack your brand matrix for us?
  • [20:33] Where can people learn more about you and your work?

More about Laura Bull:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network The audio destination for business professionals looking for the best education and inspiration on growing a business.

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