Anti-time management techniques that actually give you back your time

Marketing Podcast with Richie Norton

In this episode of the Duct Tape Marketing Podcast, I interview Richie Norton. Richie An award-winning author and serial entrepreneur. An executive coach to CEOs, he has been featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur, and The Huffington Post. Pacific Business News recognized Richie as one of Hawaii’s “Best and Brightest Young Businessmen” under 40. He is the author of a new book that comes out in August 2022 —Anti-Time Management: Reclaim your time and revolutionize your results with the power of time tipping.

Key takeaways:

What if you could enjoy greater freedom by prioritizing focus rather than simply managing your time? With anti-time management strategies, you can. In this episode, Richie Norton, author and serial entrepreneur, shares the framework he’s created to help you find inspiration, prioritize your ideals, create a flexible work-life lifestyle, and actually give you back your time. We dive into anti-time management and how it can help you be present for the people, projects, plans and priorities that matter most.

Questions I ask Richie Norton:

  • [1:29] The book opens with a missile attack — can you tell that story and share what made it into the book?
  • [4:13] How does the story you’re trying to tell in time management begin?
  • [5:56] What is anti-time management?
  • [6:52] What is time tipping and how does it relate to anti-time management?
  • [9:13] Why do you think the balance is wrong?
  • [10:38] How can we as a society move away from the idea that if you’re sitting at a nine-to-five desk, you’re not working?
  • [13:16] How can you better protect the lifestyle you want to live?
  • [16:23] What is project stacking?
  • [18:51] What is expert sourcing?
  • [20:03] Can you talk about something that I think is the essence of the book — changing how you get paid?
  • [22:23] Where can people connect with you?

More about Richie Norton:

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