Marketing Podcast with McKenna Swayze
In this episode of the Duct Tape Marketing Podcast, I interview McKenna Swayze. McKenna’s global marketing career spans the spectrum of start-ups to corporations. McKenna’s own management experience, leading teams around the world, provides the foundation for his speaking and coaching, around a structured approach to this new world of remote-first work. He is also the author of a new book – How to Win Friends and Manage Remotely
How do you manage a poor performer on Zoom? How do you give positive feedback via Slack? What is the most professional use of a GIF? Two things are certain with office structure changes: First, we will never go back to “the way things were.” Second, we all need to learn to live in a virtual workplace. If we are managers, this means we also need to know how to communicate, motivate and coach virtual teams. In face-to-face interactions, people have thousands of indicators to tell what the other party is thinking and how they are responding.
Adopting purely digital communication obliterates these cues, preventing us from reading the subtle body language we use in all interactions to become better leaders, kinder managers, and more effective cogs in the corporate machine. In this episode with McKenna Sweazey, she shares why empathy is the most important factor in managing and working with others in the virtual-office world.
Questions I ask McKenna Swayze:
- [2:17] What is the toughest challenge for those who are used to bringing their teams together in person to maintain that relationship and engagement?
- [3:22] From the influence of power as a leader, do you think we have lost?
- [4:20] Do we need a new set of visual cues to adapt to?
- [6:31] Are there things you’ve seen people do that we would never do on Zoom in person?
- [9:14] How do we make sure we’re not actually trying to misunderstand?
- [11:33] The core concept of your book is empathy and listening – can you dive into that more?
- [14:40] Is the idea of giving feedback really dead or is there some way to make it a useful practice when we’re not in person?
- [16:28] Would you say that empathy and listening build trust?
- [17:42] Where can people connect with you and pick up a copy of your book?
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This episode of the Duct Tape Marketing Podcast is brought to you by HubSpot Podcast Network and SemRash.
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