Commit to your niche and own your market

Marketing Podcast with Brent Weaver

In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their markets. Brent is the founder and CEO of uGurus, a business training and education company dedicated to this mission. He also hosts one of the premier podcasts in the business niche—The Digital Agency Show and is the author of Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency.

Key takeaways:

Brent Weaver is known and on a mission to help digital agency owners own Their market – whatever that is. Many agencies waste word of mouth referrals or advertising dollars to grow their business. In this episode, we dive into Brent’s framework that will help you attract the right customers, establish your authority, and build a marketing engine that will help you acquire a solid, growing client base.

Questions I ask Brent Weaver:

  • [1:32] All on the idea that you must pick a niche?
  • [5:31] How do you define scale, and how does it differ from growth?
  • [7:59] In the agency world, there’s a lot of conversation around retainer vs. project work — what’s your decision on which way to go?
  • [12:49] Can you dive into your 5 A framework from your book and talk a little bit about how you see the role of content today?
  • [16:09] Can you give a 10,000-foot view of what uGurus is and what you offer?

More about Brent Weaver:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and SemRash.

HubSpot Podcast Network The audio destination for business professionals looking for the best education and inspiration on growing a business.

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