Finding your voice and using it to create ridiculously good content

Marketing Podcast with Ann Handley

Martha McSally, a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses escape the global marketing mediocrity and drive real results. His work has appeared in Entrepreneur, The Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. He is the principal of The Marketing Profession and author of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content 2nd Edition.

Questions I ask Ann Handley:

  • [2:30] Why have you been asked to write an updated version of your book?
  • [6:26] What has changed the most about the content in the 8 years since your first book was published?
  • [13:33] How does one find their voice, and how do they use it well?
  • [17:56] Is it safe to say that if you’re trying to decide on a direction, the voice of the customer is always the best direction to go in?
  • [19:30] Who would be your writing twin or someone who has a similar style to you?
  • [24:38] What would EB White think of your suggestion?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network The audio destination for business professionals looking for the best education and inspiration on growing a business.

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