Helping entrepreneurs get where they want to go faster

The Marketing Podcast with Carolyn Rodge

Carolyn Rodz, guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Carolyn Rodz. Carolyn serves as co-founder and CEO of Hello Alice. Hello Alice is a free, data-driven, and multichannel platform that supports small business owners on their entrepreneurial journey by providing access to relevant funding networks and technical support tools while increasing owner success rates. Elizabeth Gore and Carolyn launched Hello Alice with the mission of helping entrepreneurs thrive through access to funding, resources, mentoring and more.

Key takeaways:

As a business owner, how do you find the right resources at the right time? Carolyn Rodz co-founded a free digital platform that connects business owners with the resources they need to launch and grow. In this episode, we’ll talk about how HelloAlice helps small business owners on their entrepreneurial journey by providing access to relevant funding networks and technical support tools.

Questions I ask Carolyn Rodz:

  • [1:30] Can you give us the background of this Hello Alice?
  • [2:20] Why the Lewis Carroll reference?
  • [2:59] What’s your history like and what made you decide you’re going to do this?
  • [4:30] Did you have a moment where you knew where you had to start or how the business was born?
  • [5:13] What has been the biggest challenge?
  • [6:09] Do you refer to yourself as a marketplace or more of a membership organization?
  • [7:03] What has been the most rewarding thing so far?
  • [8:31] Can you describe what a typical member looks like?
  • [9:19] Is there an equity emphasis?
  • [11:06] What kind of networking and peer-to-peer connections work in a technology platform?
  • [12:50] So how does the process work for businesses who want to join Hello Alice?
  • [13:37] Hello how does Alice earn money if joining is free?
  • [14:39] Is there any art in getting grants?
  • [16:24] What kind of networking community response have you found?
  • [18:16] Why do members choose to stick around?
  • [19:40] Have you seen a business mature through it?
  • [20:44] Where can people learn more about Hello Alice and connect with you?

More about Carolyn Rodz:

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