How to Build a Business That Builds Leaders

The Marketing Podcast with Robert Glazer

Robert Glazer, guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer. Robert He is the founder and chairman of the board of Acceleration Partners, a global partner marketing agency, and the recipient of numerous industry and company culture awards, including the Glassdoor Employees’ Choice Award for two consecutive years. He is the author of the motivational newsletter Friday Forward, the #1 Wall Street Journal, USA Today, and the international best-selling author of five books: Elevate and Friday Forward. His latest book is- Evolve Your Team: Enable your team to reach their full potential and build a business that creates leaders..

Key takeaways:

Leadership has undergone a dramatic shift and we are missing the opportunity to use businesses as a way for people to grow as leaders. Robert Glazer joins me in this episode on how leaders can help their people as well as organizations develop for long-term success — keeping everyone fulfilled in both work and life.

I ask Robert Glazer the question:

  • [1:45] Would you characterize this as a new generation of leadership?
  • [2:35] People are leaving jobs left and right due to lack of fulfillment. Do you see this as a trend going forward?
  • [4:51] How essential is building trust in leadership?
  • [6:16] How important is it to check your ego to gain a level of self-awareness before you start down this path?
  • [7:35] Would you say that the things you talk about, your ideas, this approach, this mindset, this mindset is something that you found inherent in yourself or came naturally to you as a way to build this business?
  • [10:33] You’ve written a newsletter for many years that you call Friday Forward. How much of your concern for promoting your team comes from what you’ve learned from writing?
  • [13:18] Do you think that everyone in an organization should be seen as a leader?
  • [18:03] If you reach everyone on your team or at least feel that they are reaching their full potential, what kind of marketing or brand impact do you think there is for an organization?
  • [20:29] Want to tell people where they can connect with you, learn more about your work, but obviously also want to pick up a copy of the book?

More about Robert Glazer:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network The audio destination for business professionals looking for the best education and inspiration on growing a business.

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