How to create a team survey that will help you lead with purpose

Employee Involvement Surveys are a great way to stick around your team and understand exactly what is needed to improve your workplace. But to get the results you are looking for, you need to think about it.

Ask powerful questions, use the right tools, and think critically about your approach to developing a survey – and survey process – that will help you lead with purpose. .

Set the right goal

To get a real pulse test in your team, you need to know exactly what you are trying to uncover. Focusing on one theme will help you focus on your questions and get the most effective feedback.

Set your expectations and define purpose. For example, you might want to find ways to improve engagement, retention, and communication. You can use the survey to determine how to fix a negative culture or increase the overall happiness of your team.

An easy way to outline your goals is to make sure it’s smart:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time bound

Carefully formulate your questions

Once your goal has been set, consider which questions will provide the most valuable feedback.

They should be concise and straightforward and it is helpful to use a scaling system – making questions into statements that employees may agree (or disagree) on a scale of 1-5.

You can mix in a few open questions where it might be helpful to explain a little more.

Most importantly, there should be questions Completely anonymous So employees feel comfortable giving their most honest feedback.

Whatever your theme, hit the following 7 points for the best reading for team satisfaction.

Work environment

A positive business culture is very important for today’s employees, a negative culture is often the cause Team members quit their jobs.

Example statement / question:

  • I would recommend my company as a great place to work.
  • I look forward to going to work.
  • I am treated with respect and fairness.
  • I think we have enough peer-to-peer interaction.
  • What other resources will make your career easier?


Communication is the key Any successful business and always keep a check. Ask questions that reveal and measure the effectiveness of your current strategy.

Example statement / question:

  • I get information that is important to my role when I need it.
  • My opinions and thoughts are valuable.
  • The communication between the senior management and the employees in my organization is good.
  • I think business always tells the truth.
  • How do you usually get business information?


We Learned from a recent survey Employees who value quality leadership the most – even more than a large paycheck. So it is important to keep a pulse on how the employee / manager relationship is going.

Example statement / question:

  • My manager and I have a good relationship.
  • I get relevant, frequent and constructive feedback from my manager.
  • My manager cares about me and values ​​my opinion.
  • My leaders have shared a vision and a goal that inspires me.
  • Have you ever been discriminated against by the leadership?

Compensation and profit

With the ongoing labor shortage, businesses everywhere are increasing wage and benefit packages to attract job seekers. So, it is wise to check if your team is happy with what they are earning.

Example statement / question:

  • I believe I got fairly paid for my role.
    I have a clear overview of the benefits package offered by the company.
  • I am satisfied with the current benefit package.
  • My current advantages may compete with those offered by other businesses.
  • What other benefits would you value?


Recognition for a good job motivates employees to succeed in their roles and makes them happier in the workplace.

Example statement / question:

  • Leadership encourages employees to recognize each other.
  • Recognition is given frequently.
  • I know that if I do a great job I will be recognized.
  • I am happy with the recognition process and the rewards given.
  • I feel valued and appreciated.

Personal and professional development

Employees value the opportunity to enhance their careers and development opportunities, both personally and professionally, are important for keeping your team members around.

  • I am satisfied with my professional growth opportunities.
  • My organization provides quality job training
  • I feel that I have improved because of the training I have received.
  • I am happy with the opportunity to apply my talent.
  • Do you want to take any other training course?

I don’t know what to ask

First things first, avoid asking any questions that may convince the employee that the survey is not as anonymous as you say. If you want to include demographic questions about age, race, or gender that might give insights into group concerns or trends, do so voluntarily.

Limit “good to know” questions that won’t give you effective answers or questions that are too open or vague. For example, do not ask employees what changes they would make to the business in general. Frame it more precisely in terms of your goal with a question, “How do you want to see our communication strategy improved?”

Choose the right platform

You have the option of providing such a service Culture Amp Or Working dayBut if you want to save some cash (who doesn’t?), There are plenty of free or cheap solutions:

  • Survey monkeys: Their free option lets you conduct unlimited surveys with 10 questions and 40 responses
  • Google Forms: A free, basic tool that gives you the ability to customize surveys with photos and logos.
  • Type the form: Typeform’s platform users prefer for its elegant, minimalist design and ability to work on virtually every device.
  • Survey Planet: The free version comes with 10 customizable themes and allows unlimited questions and responses.

Increase participation

Your well-crafted survey won’t actually work if no one accepts it. Increase the participation rate by first clearly defining the purpose of the survey. Emphasize how important your (anonymous) response is – and make sure they know you’re using it to make it better for everyone.

Notify your team multiple times about the survey, including the announcement, and make sure it’s optimized for a variety of devices. Avoid intimidating anyone by keeping it short, simple and relevant.

Finally, thank you to your team for their contribution! Offer small incentives like a free lunch or a gift card at their favorite coffee shop and include a personalized thank you note at the end of the survey that reminds them how critical their comments are to the target.

Maintaining a vibe on your team’s happiness requires more than just regular surveys – you also need constant communication. Homebase’s Employee Communication Tool Keep your team synced and updated so you don’t waste time wondering if everyone has the information they need. The best part? It’s free!

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