How to improve your local marketing strategy

Marketing Podcast with Laura Nelson

Laura Nelson, guest on the Duct Tape Marketing Podcast In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. laura Over 10 years of his career as a marketer and business manager marketing, selling and collaborating with local businesses. He currently holds roles as VP of Marketing at Signpost, Broadly, Reputation.com and Patch. Laura holds an MBA from the University of Michigan and a BFA from Carnegie Mellon University.

Key takeaways:

Marketing for all types of businesses has changed over the past few years thanks to new platforms, channels and technologies. But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted and personalized way. In this episode, I talk with Laura Nelson, Signpost’s VP of Marketing, about the latest trends in local marketing and what strategies to focus on.

Questions I ask Laura Nelson:

  • [1:17] So what did you work on in your art and what do you do with it in your life now?
  • [2:07] Let’s talk about local vs. national differences in marketing — is there a significant difference in digital marketing for a plumber vs. a software company?
  • [3:57] Does a business with 10 locations need to optimize for all 10 locations?
  • [5:40] For many businesses, Google Profile presence is one of the most important aspects of business — what do you need to do to get there?
  • [8:52] Consumer behavior has changed dramatically — how have referrals changed the game for local businesses?
  • [12:27] How do we get those reviews from customers who seem happy?
  • [15:16] How do you manage all the different channels available today like online, live chat, SMS, appointment scheduling etc.?
  • [18:02] What are some industries that you think are ahead of the curve in having automated and integrated communications?
  • [20:25] What benefits can duct tape listeners get from signposts?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network The audio destination for business professionals looking for the best education and inspiration on growing a business.

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