So you’ve heard of job fairs, recruitment events and career fairs. Now, it’s time to talk about team recruitment. Over the past few years, companies have started throwing these teams to put a new spin on the traditional recruiting experience, meet employee needs, and foster their company culture..

But what exactly is a recruiting party and how can you host one? In this article, you’ll read all about these events, why they’re important, and how you can host your own! And as an added bonus, we’ve also prepared a short case study so you can gather some inspiration.

What is a recruiting team?

A recruiting team is one A unique twist on the traditional job fair. Rather than meeting with employers in a formal setting and inquiring about open positions, job seekers can gather on-site, mingle casually with employees, and learn more about the organization and its culture.

This creative approach to the recruitment process attracts new recruits by introducing them to their potential workplace and giving them a taste of the actual employee experience. That way, candidates have a better idea of ​​what they’re signing up for, and managers can see job seekers in action, better assess their suitability for open positions, and even conduct on-the-spot job interviews.

How to Host a Hiring Party in 4 Easy Steps

As with any big event, a lot of work goes into planning a recruitment party. You’ll need to design the invitations, figure out the date and location, and get the wording out, just to name a few tasks. But a hiring party is a great way for small to medium-sized businesses (SMBs) to build brand visibility, speed up the hiring process, and advertise their unique culture. That’s why we’ve put together a list of four steps you can easily take to host your first recruitment party.

Step 1: Figure out what, when, and where

First, make your choice party’s date, time and place. If possible, host the event at the same location where the successful candidate will finish work. This gives them a better idea of ​​their possible future careers. make sure You have got enough free space to accommodate the expected number of candidates.

Then, try giving a few event dates to give candidates more flexibility and attract more people. If you are able to host your party at your workplace, be sure to choose a time and date that is generally less busy so everyone can focus on the event. Alternatively, you can plan your event on the weekend or before or after work hours.

You should make sure you have a clean space where you can set up an application station. Consider having a few tablets Where candidates can enter their personal and professional details so that they don’t have to Bring an application or apply online beforehand. That’s what the party is for!

Step 2: Make it a party

This is your chance to differentiate your recruitment process from what job seekers have experienced before. Create your own games, such as on-brand trivia, and consider setting up decorations, balloons, freebies, or an Instagram-worthy photo booth or backdrop. This helps candidates stay engaged and relaxed, especially if they are waiting for an interview. And don’t forget to put some nice tunes in the background! Spotify’s Hot Hits playlist There are popular tracks that most people will love.

“Don’t make the environment too formal or job fair-like. Offer prizes, gift cards or free food as signing bonuses to attract more candidates.” – Brian David Crane, Founder Spread great ideas

For example, in 2018, Taco Bell threw their first of many recruiting parties for free nacho fries And Watermelon freezesparty game choice Taco Bell trivia, and even signing bonuses in the form of gift cards for those hired on the spot.

Finally, avoid serving alcohol at your hiring party. This will help job seekers keep a clear head and avoid the hassle of hiring a bartender, making sure you’re in compliance with state laws, verifying you’re licensed to serve, and taking steps to prevent drunk driving.

Step 3: Advertise the event

Next, it’s time to do it Get the word out about your event. The good news is that If you create enough buzz about your hiring party, you may see a good barrage of online applications from people interested in the job but Cannot attend your event.

You can use many different channels and methods to market your party, depending on the size of your business, location and target audience.. For example, if you’re targeting young millennials and Gen Z workers, consider promoting your event on social media platforms like Instagram and TikTok instead of Facebook or email. with reason Only 32% of Gen Z use Facebook In 2022, they are less likely to come across your ads.

If possible, consider dedicating a small budget to running some paid ads on your social media channels. This way, you can target your message to specific industries, age groups or geographic locations

You can also create an event on your business Facebook or LinkedIn page. Then, use it to reach a larger audience or manually send invitations to your followers and target candidates directly on the platform.

Finally, don’t forget about print ads! Create a simple but on-brand flyer that details your event, such as time, date and location, and briefly explains what candidates should expect.. For example, what is the dress code for your party? What should candidates bring with their resume? What time does the event start and end?

You can then place your flyers at local stores, coffee shops, schools, or wherever you think your target candidates might hang out.

4. Follow up with candidates

Finally, make sure to follow up with candidates who attended your hiring party and showed interest in working for your business. This will help you make a positive impact on job seekers and build your talent pipeline — a database of talented candidates you can hire in the future — at the same time.

As much as possible, be sure to thank all participants for attending, whether you think they are promising applicants. Then, review all the resumes you receive, determine which candidates fit your requirements, and contact them as soon as possible.. You can also connect with your strongest applicants on LinkedIn!

If you offer someone a job on the spot, contact them as soon as possible after the event to start their onboarding, training and background check process.

A case study on Taco Bell’s successful recruiting teams

In 2018, Taco Bell announced that it would begin casting recruiting teams as a new recruiting strategy to meet its goal of hiring 100,000 employees by 2022. And only in April 2019, The franchise hosted 600 hiring parties at Taco Bell restaurants 450 cities across the countrywhich was Their beefing is an integral part Team of seasonal workers for a busy summer season.

of parties was Open to anyone interested in working at Taco Bell is provided Job seekers have the opportunity to mingle with the staff, learn more about special benefits (eg, scholarship opportunities and academic advising)And maybe even to get rent Hand in hand.

“At Taco Bell, we believe that creating a different kind of workplace starts with one Recruitment process that As unique as we are,” Chief People Officer Frank Tucker said in one statement. “Man is an integral part our Brand, and Recruiting teams Provide job seekers with an inside look at what makes Taco Bell restaurants the place they are They should want to work and growth.”

“It’s important to ensure that passionate employees get the most out of their time working at a Taco Bell restaurant – starting on day one,” said Bjorn Erland, vice president of people and experience. “Whether you start as a seasonal team member at a Taco Bell restaurant or stay for a decade-long career, everyone should be able to pursue their personal, professional and educational passions.”

Meet employee needs and nurture workplace culture with recruiting teams

Hiring parties are a good way to stand out from the crowd ACHarmful labor market. They give you the opportunity to be creative, increase brand awareness, accelerate recruitment and bring visibility to your company culture. That’s why in this article, in addition to providing a case study of Taco Bell’s successful recruiting parties to inspire you and show you what they can look like, we’ve gone over four possible steps you can take to throw a great recruiting party.

And when you finish your hiring party and homebase to hire, onboard and train new applicants Recruitment and onboarding software can help set them up for success.

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