How to use immersion to create amazing experiences

The Marketing Podcast with Dr. Paul J. Jack

In this episode of the Duct Tape Marketing Podcast, I talk to Dr. Paul J. Interviewing Zak. Dr. Zak is a professor at Claremont Graduate University. A four-time tech entrepreneur, his most recent company Emerson Neuroscience is a software platform that allows anyone to measure what the brain likes in real-time to improve results in entertainment, education and training, advertising and live events. He is also the author of Immersion: The Science of the Extraordinary and The Source of Happiness.

Key takeaways:

The world is rapidly transforming into an experience economy as people increasingly desire extraordinary experiences. There is a scientific formula to consistently creating extraordinary experiences. Data shows that those who use this formula increase the impact of the experience tenfold. It was incredibly hard to make awesome. In this episode, I am Dr. Paul J. Talk to Zak about his framework for transforming almost any situation from ordinary to extraordinary.

Questions I ask Dr. Paul J. Jack:

  • [2:01] Define immersion and impact.
  • [2:44] What is the neuroscience behind what we are talking about?
  • [3:41] What is happening in the brain that you are able to measure? What does the brain like?
  • [4:36] The lab you ran was really credited with discovering oxytocin, is that an exaggeration?
  • [5:59] What did you do with DARPA?
  • [7:26] What role does immersion play in creating or becoming a source of happiness?
  • [9:06] Is there a way to train a client or reader in mindfulness in a way that helps them become more engaged because they are more mindful?
  • [11:30] Is there a way to use this framework to create better digital experiences or automated experiences?
  • [13:07] Is there anything anyone can do to create a more immersive experience? And is there kind of a checklist of ways people can up their game with more mass settings?
  • [17:38] In what way can you measure outside the laboratory?
  • [21:08] Where can people learn more about your work and pick up a copy of your book?

More about Dr. Paul J. Jack:

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