How to Use Marketing Automation to Your Advantage

Marketing Podcast with Chase Buckner

In this episode of the Duct Tape Marketing Podcast, I interview Chase Buckner. pursuit Director of Marketing at HighLevel, the universal, white-label sales and marketing platform for agencies. Prior to joining the team at HighLevel, Chase and a partner built a full-service company from scratch that reached over 7 figures in ARR.

Questions I ask Chase Buckner:

  • [1:32] What are some of the best ways you see us using the automation technology available to us?
  • [3:24] How are business owners overwhelmed with communication channels today?
  • [5:07] How do we use AI without making it feel robotic?
  • [6:56] What advantages do businesses have that respond immediately or at least very quickly?
  • [8:37] I’d suggest that SMS has indeed become the preferred method of communication for a very large segment of the market, and if we don’t see it as a primary channel, we’re probably missing out. What do you call that thought?
  • [12:35] How are agencies really finding and differentiating themselves today?
  • [14:32] If I adopt the SaaS model as an agency – do I now have to have a support department for the clients I bring in?
  • [16:35] How can people think about automated ways to scale?
  • [22:32] Where can people learn about HighLevel and the work you do?

More about Chase Buckner:

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This episode of the Duct Tape Marketing Podcast is brought to you by HubSpot Podcast Network and SemRash.

HubSpot Podcast Network The audio destination for business professionals looking for the best education and inspiration on growing a business.

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