Marketing podcast with Ash Ali and Hassan Kubbar
In this episode of Duct Tape Marketing Podcast, I’m interviewing Ash Ali and Hassan Kubba. They are both Award-winning author and entrepreneur. Despite not going to university, Ash became the founder of a serial technology and the first marketing director of a Unicorn startup – Just It). Hassan took an online course and created a successful startup from his bedroom without the desire to survive the ‘rat race’. They are now international bestselling authors, trainers and keynote speakers. Their latest book is- Unfair advantage: How do you have what it takes to be successful?
There is an unfair advantage behind every success story. Your unfair advantage is the material that gives you an edge over your competition. In this episode, I talk to Ash Ali and Hassan Kubbar about how to identify your own unfair advantages and apply them to any project in your life. Here’s how to put one together for use with your business as you know how to do it right.
I ask Ash Ali and Hassan Kubba:
- [1:44] The book begins with the premise – life is fundamentally wrong. Can you break that idea?
- [3:37] Do you tend to recognize people that would say an unfair advantage?
- [6:46] Would you mark this book as a business book or a self-help book?
- [9:43] What are some of the less obvious injustices that people don’t realize they have?
- [11:41] Some people are totally lucky, but I would say many entrepreneurs realize that they create their own destiny, and this is in contrast to something that is achieved which is an unfair advantage. How would you react to that idea?
- [13:52] What is your unfair advantage?
- [19:13] What would you say to someone who thinks they don’t have an unfair advantage?
- [22:57] Where can people find out about the work you’re doing and pick up a copy of the book?
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