Marketing podcast with Sara Nair

In this episode of Duct Tape Marketing Podcast, I’m interviewing Sara Nair. The whole hall The COO of Duct Tape Marketing, co-founder of Spark Lab Consulting and the host of the agency Spark Podcast.

Key Takeaway:

Marketing systems and operating systems are two parts of a complete company – combining the two can give you a complete picture and, ultimately, effective control over your organization. In this episode, I talk to Sarah Nair about her role as COO at Duct Tape Marketing, her role in marketing, and how how creating and using systems can help you double what works and what doesn’t. You can avoid turning the wheel

I ask the whole nose:

  • [1:22] What does it look like to be the COO of Duct Tape Marketing?
  • [1:48] How does the CEO work with the CEO?
  • [2:51] What is the hardest thing for you to learn or adapt to your role?
  • [4:10] How do you feel about working with family?
  • [5:25] What role do marketing operations actually play?
  • [7:29] Can you talk a little bit about making marketing effective so that you can deliver it consistently and in a repetitive way?
  • [12:35] How do you see this as a way to improve your system?
  • [15:18] Where can we improve once someone becomes a customer and how do we integrate marketing and activities and then connect systems?
  • [18:31] Can you talk a little bit about what you do with Spark Lab when someone comes up to you who is trying to take this effective method?
  • [20:42] Can you tell us where people can find it and learn more about Spark Labs advice?

More about the whole nine:

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This episode of Duct Tape Marketing Podcast brings you the Hubspot Podcast Network and Bella.

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The Duct Tape Marketing Consultant Network has helped me improve my business 40% in last 12 months Michael Quinn – Michael Quinn Agency, Fargo, ND

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