Leadership lessons will help guide you to excellence

The Marketing Podcast with Tom Peters

Tom Peters, a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Tom Peters. is tom Co-author of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book of all time. Twenty books and forty years later, Tom is still at the forefront of the “management guru industry” that he single-handedly invented. He has also co-authored another book with Nancy Green— The Compact Guide to Excellence by Tom Peters.

I ask Tom Peters the question:

  • [2:53] Do you spot trends or destroy them?
  • [5:51] The book you recently wrote is very compact — is that part of the message?
  • [7:33] Why was this such an important element in book design?
  • [10:16] Do you think that great design helps you deliver a great message in fewer words?
  • [12:41] What was your process for creating this book?
  • [15:04] Can you talk about your thoughts on the concept of tricks that amateurs talk about?
  • [18:02] Where are people getting culture wrong these days?
  • [26:03] Do you have a favorite quote from the book?
  • [27:53] Where can people connect with you and learn more about your work?

More about Tom Peters:

More on agency workshops:

Take a Marketing Assessment:

Like this show? Click over and leave us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network The audio destination for business professionals looking for the best education and inspiration on growing a business.

Leave a Reply

Your email address will not be published.