The Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I’m doing a one-on-one show. I’m talking about the many forms and channels of customer communication that exist and the strategies I believe are important for small businesses to implement today. I’m sharing a bit about a solution I’ve been working on to help small businesses consolidate their communication channels so no future customer opportunities are missed.
There are a million ways to communicate with customers today, and because of that, many opportunities fall through the cracks. The holy grail of communications is having a unified source for managing your customer communications – and that’s a problem I’m working on creating a solution for which I’ll discuss further in this episode. Join me today as I dive into the different ways businesses of all sizes communicate with customers and how implementing automation in your communications with customers is key to not letting those opportunities slip through the cracks.
Topics I cover:
- [2:34] Where business owners today are missing out on many opportunities
- [3:27] The holy grail of communication today
- [4:00] How SMS is one of the drivers of change
Resources I mentioned:
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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.
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