The Marketing Podcast with Steve Miller
In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings and Conventions magazine calls Steve Miller the Idea Man for his unconventional, dangerous, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, “Unedited: How to Create an Unfair Advantage over Your Competition.” Steve’s speaking and consulting clients range from entrepreneurs to Fortune 100 corporations, including Procter & Gamble, Grestar Real Estate, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics and the prestigious TED conference. We’re talking about his latest book — Stealing Genius: The Seven Levels of Adaptive Innovation.
Improvement is not innovation and innovation is essential if your goal is to survive in today’s business environment. Fixing your mind on progress in today’s world is a dangerous path—one that ultimately leads to commoditization and irrelevance. In this episode, I talk to author, Steve Miller, about innovation in today’s business world by creating powerful, replicable experiences for your target customer.
Questions I ask Steve Miller:
- [2:34] What does ‘Stealing Genoese’ mean?
- [6:29] What is adaptive innovation?
- [9:39] How do you advise people?
- [14:43] What are some ways to know if something innovative is going to be a big risk and not turn off customers?
- [16:23] Do you have examples of companies that you think are consistently good at innovation?
- [19:06] Where can people learn more about you and your work?
More about Steve Miller:
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
HubSpot Podcast Network The audio destination for business professionals looking for the best education and inspiration on growing a business.