The 5 steps of marketing every business takes their customers through

The Marketing Podcast with John Jantsch

john-jantschIn this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m going to talk about something that I’ve been talking about a lot lately called the Customer Success Track.

Key takeaways:

After working with many small businesses and clients over the past 30+ years, I have come to understand that there are five stages of marketing that many businesses go through. I was able to identify the milestones that the business needed to move customers or clients and consequently the tasks associated with each of those milestones.

I’ve mapped this to what I call the Customer Success Track – a concept I talk about in depth in my latest book – The Ultimate Marketing Engine. In this episode, I discuss the five steps of the customer success track—Foundation, Level Up, Organize, Stabilize, and Scale—and how to move a customer or client through these five steps over the long term. Business relationship.

Topics I cover:

  • [1:28] What is customer success tracking?
  • [1:41] Stage 1: Foundations
  • [7:46] Stage 2: Level up
  • [11:36] Step 3: Organize
  • [14:23] Step 4: Stabilize
  • [18:36] Step 5: Scale

Resources I mentioned:

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This Duct Tape Marketing Podcast episode is brought to you by HubSpot Podcast Network and SemRash.

HubSpot Podcast Network The audio destination for business professionals is the best education and inspiration for business growth.

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