The Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m going to talk about something that I’ve been talking about a lot lately called the Customer Success Track.
After working with many small businesses and clients over the past 30+ years, I have come to understand that there are five stages of marketing that many businesses go through. I was able to identify the milestones that the business needed to move customers or clients and consequently the tasks associated with each of those milestones.
I’ve mapped this to what I call the Customer Success Track – a concept I talk about in depth in my latest book – The Ultimate Marketing Engine. In this episode, I discuss the five steps of the customer success track—Foundation, Level Up, Organize, Stabilize, and Scale—and how to move a customer or client through these five steps over the long term. Business relationship.
Topics I cover:
- [1:28] What is customer success tracking?
- [1:41] Stage 1: Foundations
- [7:46] Stage 2: Level up
- [11:36] Step 3: Organize
- [14:23] Step 4: Stabilize
- [18:36] Step 5: Scale
Resources I mentioned:
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