The growing importance of images in Google search

The Marketing Podcast with Mike Blumenthal

In this episode of the Duct Tape Marketing Podcast, I interview Mike Blumenthal. Mike ICo-founder and analyst at Near Media where he researches and reports on reputation, reviews and local search Today, he provides local consulting to a range of small and large businesses across the SMB and SAAS marketplace. Mike, an online professional photographic marketplace, is pivoting into the local marketing space and helping bring the power of photography to every business located in the US and Canada.

Key takeaways:

Google is emphasizing images more and more in search. AI and machine learning are helping Google’s incredible understanding of what’s in an image In this episode, I talk with Mike Blumenthal about the technology behind visual elements in search, the role images play in search, and how and why you should use images in search to your advantage.

Questions I ask Mike Blumenthal:

  • [1:51] What is the growing importance of images in search?
  • [3:21] Are you suggesting that images are also important for things that aren’t as clearly defined as products?
  • [4:45] What can search engines know about images now and how has it changed?
  • [6:19] What do you say to a business owner who doesn’t like competing products showing up in Google search?
  • [7:55] Would you say that the visual elements of a typical blog post today are sending information to Google that adds to the search factor and gives specific ranking signals?
  • [11:33] Is there a relationship between visual search and voice and text?
  • [12:40] What is the role of AI in all this?
  • [14:21] Are you suggesting that someone can take three images that they’re thinking of using for something and use a tool that says it’s actually the best image from a Google understanding or optimization perspective?
  • [16:52] Where is augmented reality with pictures?
  • [22:32] Where can people connect with you?

More about Mike Blumenthal:

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