The most common pricing mistakes and what to do instead

About the show:

The Agency Spark Podcast, hosted by Sara Nair, is a collection of short-form interviews with thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic so you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark podcast, Sara talks to Per Sofors about the most common pricing mistakes and what to do instead.

Per Sjofors, aka “The Price Whisperer”, is a thought leader and author on all things pricing and how companies can use pricing to drive higher growth, sales volume, and profits.

He is a sought-after speaker at various conferences, appears regularly on podcasts and business radio shows, and is regularly quoted in the financial and business press.

More from Per Sjofors:

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