What you should be tracking in your marketing efforts and why

The Marketing Podcast with John Jantsch

john-jantschIn this episode of the Duct Tape Marketing Podcast, I’m doing a one-on-one show, and I’m going to talk about the topic of analytics — specifically tracking results, either for your own business or for clients you may work with.

Key takeaways:

Tracking and analytics are critical to understanding what’s working and what’s not working in your business. But – finding the right things to track is one of the biggest challenges for many businesses and marketers. Identifying the right data to track is far more important than tracking a bunch of information in a disorganized manner that doesn’t allow you to take any informed action on it.

In this episode, I work through the three parts of the marketing funnel and what data you should be tracking at each stage to help you identify what’s working and what’s not so you can better invest your time and energy (and money).

Topics I cover:

  • [1:41] The point of tracking anything is to know what’s working and what’s not
  • [2:58] Divide the marketing funnel into three parts
  • [3:32] What to look for at the top of the funnel
  • [4:55] What it means to look for trend-based data at the top of the funnel
  • [7:18] What to look for in the middle of the funnel
  • [8:23] Look at the material that indicates engagement
  • [11:39] What to look for at the bottom of the funnel

Resources I mentioned:

Like this show? Click over and leave us a review on iTunes, please!

This Duct Tape Marketing Podcast episode is brought to you by HubSpot Podcast Network and SemRash.

HubSpot Podcast Network The audio destination for business professionals is the best education and inspiration for business growth.

Running a small business means doing it all. You deserve an online marketing platform that does the same! Semrush is an all-in-one platform that will lighten the load. Handle SEO, social media and advertising all in one place. Attract new customers, save time and money on marketing and stay ahead of the competition. New to online marketing? No problem! Semrush will get you started. If you’re ready to grow online, try Semrush for free today at semrush.com/now.

Free eBooks
7 Steps to Scaling Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me grow my business 40% in the last 12 months. ~ Michael Quinn – Michael Quinn Agency, Fargo, ND

Leave a Reply

Your email address will not be published.