Why being human is your brand’s greatest asset

The Marketing Podcast with Jacqueline Lieberman

Headshot of Jacqueline Lieberman who was a guest on the Duct Tape Marketing PodcastIn this Duct Tape Marketing Podcast episode, I interview Jacqueline Lieberman. Jacqueline FOrmer is Managing Partner and Head of Global Strategy Stories and the current founder of BrandCrudo.

Key takeaways:

Brands are the way people identify with businesses and communicate with companies. The more human a brand is, the better the interaction. All the beloved brands out there behave like people They have a conscience, a vision, a soul and a personality. In this episode, Jacqueline Lieberman discusses the work she does with her clients and the ways she’s helped brands become more human.

Questions I ask Jacqueline Lieberman:

  • [1:04] One of the things you often talk about is making brands more human and putting purpose into practice – can you talk about taking that beyond the tagline?
  • [3:54] Some companies brand themselves in ways that have nothing to do with their products – such as insurance companies. Is creating a brand personality an effective method?
  • [5:36] How do brands deal with the fact that there are so many channels to reach consumers that are in many ways beyond their complete control?
  • [8:26] What typically happens when a business calls in an outside brand strategist, what is your process and then what do you do to try to turn the ship around?
  • [12:28] What role do internal politics play in big companies when it comes to branding?
  • [13:42] How often do you get the chance to go deeper than marketing?
  • [14:58] Do you have any examples where common gaps occur and there is no internal communication that is creating a bad experience?
  • [19:26] 2021 is still going to be a year where people are releasing from 2020 Are there trends, behaviors or messages of things that people need to be aware of?

More about Jacqueline Lieberman:

More about certification intensive training:

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Like this show? Click over and leave us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network The audio destination for business professionals looking for the best education and inspiration on growing a business.

Leave a Reply

Your email address will not be published.