Why Email Marketing (Still) Matters in 2022

The Marketing Podcast with Laura Goldberg

Laura Goldberg, guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is Chief Marketing Officer at Constant Contact. Prior to Constant Contact, he served as Chief Revenue Officer at Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express. Prior to that, he was the Chief Marketing Officer of Legal Zoom. Laura has held product and operations leadership roles with leading e-commerce companies such as NFL and Napster.

Key takeaways:

Email marketing is still as relevant as ever. But as marketing evolves, so does your perspective. In this episode, I talk to Laura Goldberg, CMO of Constant Contact, about the state of email marketing, the impact of channels like SMS, and how to effectively use email to build trust among the generation that uses it.

I ask Laura Goldberg:

  • [1:36] How has the CMO role evolved?
  • [3:41] What would you tell a room full of peers about missed opportunities in marketing – especially in the role of chief marketing officer?
  • [5:08] What is the state of email marketing today in the overall mix?
  • [7:36] How is SMS influencing your thinking as a preferred behavioral channel now as an email channel?
  • [9:10] How will AI affect what you do in Constant Contact?
  • [10:48] Is email currently on the Constant Contact roadmap with more learning technologies?
  • [13:51] What are some effective ways that you’ve seen people combining digital and non-digital?
  • [16:30] How to use email to actually build trust?
  • [18:19] Have you noticed generational differences in what people want from email?
  • [20:08] What should we do as email marketers for the holidays?
  • [21:33] Is there somewhere you want to invite people to connect with you?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network The audio destination for business professionals looking for the best education and inspiration on growing a business.

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