Your goal is to create a powerful, replicable experience for the customer

Marketing Podcast with Steve Miller

In this episode of Duct Tape Marketing Podcast, I interview Steve Miller. Meetings and Conventions magazine calls Steve Miller the Idea Man for his obsolete, dangerous, no-spin approach to marketing and branding. He is the author of Amazon’s # 1 bestseller, “Unchangeable: How to create an unfair advantage over your competition.” Steve’s talking and consulting clients range from entrepreneurs to Fortune 100 corporations, including Procter & Gamble, Greater Real Estate, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics and the prestigious TED Conference. We are talking about his latest book – Stilling Genius: The Seven Levels of Adaptive Innovation.

Key Takeaway:

Improvement is not innovation and innovation is essential if your goal is to survive in today’s business environment. In today’s world, the path to prosperity is a dangerous one পর্যন্ত one that ultimately leads to commercialization and irrelevance. In this episode, I speak with author, Steve Miller, about innovation in today’s business world by creating a powerful, replicable experience for your target customer.

Questions I Ask Steve Miller:

  • [2:34] What does ‘Stealing Genius’ mean?
  • [6:29] What is adaptive innovation?
  • [9:39] How do you advise people?
  • [14:43] Something innovative is going to be a big risk and what are some ways to let customers know without stopping?
  • [16:23] Do you have examples of companies that you think are regularly good at innovation?
  • [19:06] Where can more people find out about you and your work?

More about Jack McGuinness:

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This episode of Duct Tape Marketing Podcast is brought to you by the Hubspot Podcast Network.

Hubspot Podcast Network Audio destination for business professionals who are looking for the best education and inspiration for growing a business.

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The Duct Tape Marketing Consultant Network has helped me improve my business 40% in last 12 months Michael Quinn – Michael Quinn Agency, Fargo, ND

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